Recently, I was asked to write a short review of Google Analytics. Below is my analysis. I encourage you to leave your comment on how you use Google Analytics.
What do you like best? Google Analytics help you track visitors to your website. You can analyze this traffic for trends, to help you create a better user experience for your visitors. You can also use it to help you create better advertising for your site by tracking trends. Google Analytics also allows you to create reports on this data that you can share with customers or clients.
What do you dislike? There is a lot of data to consume so it may seem overwhelming at first but continued use will help you to become familiar with the tool. Also, there are multiple courses online, including from Google, that can help you overcome the learning curve.
For which purposes do you use the product? I use the product to help analyze website traffic and I have it integrated with Google Adwords to help analyze marketing data.
What is your primary role when using this product? Digital Marketer
What is your relationship with this vendor? I am Google Certified
